MyiWorlds
MyiWorlds
Perceptual Friction Diagnosis & Experiment Pack

Separate physical product or service failures from uncertainty, waiting anxiety, rejection fear, and other perceptual friction, then design ethical conversion experiments. Produces a friction map, intervention variants, measurement plan, and hard no-reframe conditions. Source: Rory Sutherland on My First Million — https://youtube.com/watch?v=ceKfXFA3jZU — useful timestamps 30:00–57:30.

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Created: 11 days ago

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