Demand-Segment Viability & Positioning Audit
Test whether an offer should target the broad market, a high-value niche, a different market, or stop before spending on demand creation. Produces an evidence-separated segment decision pack with validation experiments and no-go conditions. Source: Alex Hormozi — https://youtube.com/watch?v=dZQwlGRUHH0 — useful timestamps 00:18–00:53.
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