1. Is it Remarkable? (Purple Cow Test)

• Does this stand out, or could it be easily ignored?
• Would someone share it with a friend?
• Is it fresh, bold, and unexpected?

2. Does it Tell a Story?

• Is there a clear, compelling narrative?
• Does it evoke an emotional response?
• Does it position the reader as the hero of the story?

3. Does it Speak to a Specific Tribe?

• Is it written for a clear, small audience (not "everyone")?
• Does it match their worldview and values?
• Would they feel like it was made just for them?

4. Is the Headline Powerful?

• Does it grab attention in 3-5 seconds?
• Does it promise a benefit, create curiosity, or challenge expectations?
• Is it simple and clear?

5. Is the Message Simple & Clear?

• Would a 10-year-old understand it?
• Does it avoid jargon and unnecessary complexity?
• Is the main idea obvious within the first few lines?

6. Does it Focus on the Customer?

• Does it talk about them (not just about your product)?
• Does it highlight their problems, desires, or pain points?
• Does it explain how their life will be better after buying?

7. Does it Use Social Proof?

• Are there testimonials, case studies, or real-world success stories?
• Does it demonstrate that others trust and use this product/service?

8. Is it Trustworthy?

• Does it avoid hype and exaggeration?
• Is it transparent and honest about what’s being offered?
• Does it include credibility signals (logos, certifications, real names, etc.)?

9. Is the Call to Action (CTA) Clear & Compelling?

• Does it tell the reader exactly what to do next?
• Does it make the action easy, without friction?
• Does it create urgency or a reason to act now?

10. Does it Appeal to Emotion?

• Does it tap into status, belonging, fear, or aspiration?
• Is it written with feeling rather than just logic?
• Would it make someone say, “I need this”?

11. Is It Visually Appealing?

• Is the layout clean and easy to read?
• Does it have good spacing, contrast, and legibility?
• Does it use images that enhance the message (not generic stock photos)?

12. Is It Easy to Share?

• Would someone forward it, post it, or talk about it?
• Does it contain something “worth passing on” (a unique insight, humor, or bold statement)?

13. Does It Give More Than It Asks?

• Does it provide value before asking for a sale?
• Does it educate, entertain, or inspire in some way?
• Would someone feel grateful just for reading it?